While a franchise owner operates their business independently, the ultimate authority lies with the franchisor. The franchisor, or parent company, is the entity that grants the franchisee the right to operate under its established brand. The franchisor retains control over key aspects such as branding, marketing strategies, product or service standards, and overall business model.
The franchise owner is responsible for the day-to-day operations of their specific franchise unit, including staffing, local marketing, and adherence to the franchisor’s guidelines. However, they must operate within the framework set by the franchisor. The franchisor-franchisee relationship is collaborative, with the franchisor offering support, training, and ongoing assistance. In essence, while the franchise owner enjoys a degree of autonomy in running their business, the franchisor remains the ultimate authority, ensuring consistency and adherence to the brand’s standards across the entire franchise network.
